When the Lakers and Celtics showed up in the final, Converse’s iconic shoe, deserved to show up too.
With out Larry Bird or Magic Johnson on board, the shoe they made legendary didn’t have a fit. Shifting the focus to representing the love of home court, Boston and Los Angeles fans enjoyed WEAPRESENTING with gifts and activations.
NO BIRD. NO MAGIC. NO PROBLEM.
Converse used the line to rep it’s John Varvatos label.
