The line “COME PLAY AOUND,” took golf out the country club, celebrating Topgolf’s swimming pools, top shelf bars, games, music, wings and fun. They even have little donut balls that can you inject fun jellys and chocolate into.

The pitch asked for ideas that defied convention but stayed true to the game. It’s not golf it’s Topgolf. Here are some of my favorite ideas.

LOOSEN YOUR GRIP! was a television sitcom about MARSHA, an Atlanta based TOPGOLF manager. Fresh off a divorce and headline grabbing debacle, MARSHA’s new roll surrounds her with too much fun for it not to rub off.

TOPGOLF’S family favorite cuisine could be wisked your way by servers wearing custom golf cart skates.

A mascot character, a golf glove covered hand who exists to point both guests and need to be guests in the direction of fun.