Sprint wanted to bring its existing, “Half” campaign into the NBA All Star weekend, which is halfway through the NBA season. The management team at RocNation wanted brand spokesperson and NBA All Star, Kevin Durant to have an elevated and more sophisticated pressence. The spot had to be rooted in basketball.

Physically ripping a bill in a Tom Ford suit KD LAW ran the court, and the :30 ask became a :60 that was introduced on air by the NBA on TNT team, halfway through the halftime of the game that came halfway though the season. Everyone was fully happy.

SOCIAL

Between takes we hustled up some social videos, mock law firm ads that lept to broadcast.