“Relationship Advice From A Sixth Grader,” never got the push it needed.

The perception problem McDonalds asked for help navagating was wide swept. The chain supplied junk food that sentenced kids to obesity an inactive life. The only brand asset that seamed to still have luster was the iconic Golden Arches. I turned the Arches into their own fun and active character.

ANDROID wasn’t informing consumers that it was an operating system that empowered their phones many functions. I put the focus no Andy, the operating system’s mascot and its modular build. A dome and cylinders, the mascot could transform to represent any capability the phone enabled. Showcasing the systems superior collaborative ability, the mascot could connect with other modular Andys and build entire worlds.

Jawbone was a bluetooth head set that elegantly presented noise eliminating technology. The Jawbone Robot, connected multiple headsets into a sleek, duck decapitating, noise killing machine.

Every kid with a midrange jumper should feel the net snap back and a swish. Converse Net Project would fufill public ball courts’ ability to create hoop dreams.

For a promotional truck that would serve coffee in the winter and ice cream all summer, I created two characters, Ice Cream and Coffee. Their back story was complicated but timeless, two lovers in a toxic entanglement, whose connection simply could never work.

The Converse Pitch presented 100 Ideas the brand could use. “Spray On Originality,” folded against FDA bureaucracy.

Buckets carried by drones would hover over Topgolf’s ranges for a “sink one, drink one,” promotion.

“Fuel for optimism,” was Aquarious’ two ingredient campaign. Two fruits, (in the case featured above, Dragon Fruit and Kiwi) team up to do good, (like helping an old sea captain relive his days at sea).