In MTV’S On-Air Promotion department, I helped launch and relaunch, some iconic titles. Each show had a specific brief, and got a campaign to help focus it’s launch and social push.

Each promo would be crafted to meet tight deadlines, and a template would be developed to help episodic teams to continue celebrating the show on a weekly basis.

BEAVIS & BUTTHEAD

The relaunch brief for Beavis & Butthead centered around disruption. The duo was spliced into a first run broadcast of an episode of, “The Jersey Shore.”

PUNK’D

#FriendsWithNoBenifits was the campaign for the Punk’d relaunch. Promos needed to show viewers that this time the show wouldn’t be as mean spirited as its predecessor, and instead of host Ashton Kuetcher, a revolving cast would target their friends.

Ridiculousness

For the launch of Ridiculousness the focus was on capturing host Rob Dyrdek’s cool lingo. This stamp design was used over and over to launch the show and provide cohesion with the social campaign.

Specific promos would need to link the launch or episode to a specific marketing partner or on channel moment. This Ridiculousness launch was built to play during the rating juggernaut that is the “MTV Video Awards.”