First MaGalls confronted the Olympic Gold Medalist in a parking lot gaining 8 million views.

The Converse EOS shoe was launched with out any traditional ad buy. A billionaire industrialist named Charles Charles MaGalls came to life, to front an aggressive and almost illegal social campaign.

Tormenting Olympic Gold medalist and NBA champion Dwyane Wade to a game of “one verse one,” basketball, MaGalls rejected any semblance of good taste.

As the NBA legend proved to be the bigger man, MaGalls took to buying billboards out side the champion’s home arena, putting the All Star’s phone number on the Jumbo-Tron, buying courtside ads to challenge and taunt.

Wade had no where to hide.

He spent lavishly, buying space on NBA.COM persistently challenging Wade “TO 10 BY 1. GOTTA WIN BY 2.”

Local and national coverage as well as media outlets like Deadspin, and Slam asked who this little man with oversized confidence could be.

MaGalls social media and tweets dug deep.

Finally MaGalls cornered his prey and there was nothing left to do buy play the game.