Converse’s communication platform, built on disruption and individuality, had to factor in its profitable team basketball business. I’m With Basketball bridged the divide, through passion. Both the kid playing guitar alone during lunch, and the team cracking jokes on the bus, did what they did because of passion and love.

“I’m With Basketball,” was the visual manifesto for team basketball. Packaged in Slam Magazine and other core publications, IWB was a love letter to the game.